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Most SEO specialists concentrate on Google to optimize sites, but the growing popularity of the DuckDuckGo search engine makes it worth a look.

DuckDuckGo reached 100 million searches per day in January 2021, and while this is small compared to Google, it will be a force to be reckoned with if its upward growth trend continues. With that being said, DuckDuckGo SEO should definitely be on your radar.

Who Is DuckDuckGo?

DuckDuckGo was started in 2008 by Gabriel Weinberg and doesn’t use any Google products. This is a big plus for users who are concerned about Google’s data and privacy practices.

DuckDuckGo has…


Before diving in and performing off-page SEO on your website, let’s define what it is first. Off-page SEO involves performing actions that take place away from your website, which increase brand awareness, build trust, build authority, and drive traffic.

Two good off-page SEO examples involve using link building strategies to acquire backlinks and leveraging your social media and business directory profiles to drive engagement.

Building and acquiring backlinks is one of the most important ranking factors for Google, so we’ll briefly examine why off-page SEO is necessary, then go over a few techniques you can use to build up and…


When you’re looking to purchase a local online service or product, what do you usually do? Well, if you’re like 90% of online consumers, you’ve likely performed online research and read some reviews before you were able to trust that business.

This is because prospects tend to trust customer reviews rather than information from skewed ads and so-called “expert opinions.”

In this article, we’ll briefly cover what Reputation Marketing is, and how it can assist you in turning everyday web searches into valuable leads for your business.

What is Company Reputation?

Several digital marketing agencies offer Reputation Management (i.e. Online Reputation Management) services, while…


If you’re concerned about the new page experience Google algorithm update, you can exhale for now since it won’t be rolling out until 2021.

On the Official Google Webmaster Central Blog, they detail what this update intends to fix, what these changes mean for your website moving forward, and how to best prepare for it.

What is Page Experience?

This upcoming Google algorithm update will not only analyze how visitors navigate and interact with your website, but it’ll start combining new and existing page usage ‘signals’ together in order to “provide a holistic picture of the quality of a user’s experience on a web…


Say the internet disappeared and you wanted to know the difference between a neutron star and a black hole. Where would you go? Of course, you’d want to get your information from an expert on the subject, right?

Well, not all of us are lucky enough to have an astronomer in our social circles, so who else would you ask? Maybe a university professor or another expert on the subject?

Point is, we all want our information coming from good, verifiable sources. …


When it comes to ranking on Google, you’ve likely spent time lots of time poring over your content and SEO-optimizing your pages to ensure that you’re delivering the best user experience possible for your site visitors. But have you ever thought about your website loading speed?

There’s a lot of conflicting information out there about how — or even if — page load speed has an influence on your rankings in Google. Let’s take a closer look to dispel some rumors, then show you how to diagnose and optimize your website loading speed.

Does Page Load Speed Matter?

By now, you may have heard about…


Once you’ve created your WordPress blog and configured its settings, it’s time to learn how to write your first blog post and share it with the world.

Publishing your first blog post may seem a bit daunting, especially when you have to account for things article metadata, keyword research, etc. Rest assured, this article will walk you through how to write your first blog post on WordPress.

How Often Should I Post on My Blog?

Unfortunately, there isn’t a definitive answer for this type of question. However, at a minimum, we recommend posting at least once or twice per month.

That being said, don’t focus too much on…


Now that you’ve learned how to create a blog in WordPress and set it up on your new web hosting account, it’s time to learn how to configure your WordPress settings.

This article will show you which WordPress settings need to be adjusted, which plugins to install, how to set up a Cloudflare account, and how to set up Google Analytics so you can track your website’s growth and progress.

How Do You Get to Your Dashboard on WordPress?

If you’re wondering how to get to your WordPress dashboard, simply log into your account using the administrative URL provided to you on the software installation confirmation page.

This is…


If you’ve been affected financially by the coronavirus (COVID-19) pandemic and find yourself wondering ‘how do I start a blog and make money on WordPress’, this article will walk you through the first phase of the blog setup process.

Don’t worry, even if you’re an absolute beginner to WordPress (or blogging in general), this article will show you how to create a blog in WordPress step-by-step.

What Should I Blog About?

So, you’re probably wondering: ‘what should I blog about?’ …


According to Investopedia, your return on investment (ROI) is a performance measure that lets you measure the efficiency from one investment compared to other investments.

The simplest way to calculate ROI is by subtracting the current value of your investment (CVI) by the cost of the investment (COI), then dividing by the COI ( CVI — COI / COI), but calculating ROI from organic search marketing efforts can be a bit more tricky.

We recently developed a free marketing ROI calculator tool that lets you forecast how our search engine optimization (SEO) service can benefit your business. …

B&F Professional Services

B&FPS offers Search Engine Marketing (Organic & Paid), Reputation Marketing, Content Marketing and Website Optimization.

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